Intellectual Property & Brand Guidelines

Effective Date: June 4, 2026

Eternal Rest is a premium brand built on original vision, creative integrity, and meticulous brand development. Every element of our identity — from our name to our product photography — is legally protected intellectual property. This policy outlines our rights and your responsibilities when engaging with our brand and content.

1. Protected Trademarks & Brand Assets

The following are registered or protected trademarks and intellectual property of Eternal Rest:

• The name "Eternal Rest" and all associated wordmarks.
• Our logo, icon, brand mark, and all visual identity elements.
• Our taglines, slogans, and marketing copy.
• Our product designs, colorways, and packaging architecture.
• Our website design, layout, and user interface.

Unauthorized use, reproduction, or imitation of any protected asset without prior written consent is a violation of intellectual property law and will be prosecuted to the full extent permitted.

2. Proprietary Content

All content published on eternalrest.store — including blog articles, product descriptions, photography, video, email templates, graphics, and source code — is the exclusive property of Eternal Rest. You may not reproduce, republish, distribute, or derive works from our content without explicit written authorization.

3. User-Generated Content License

When you submit a review, photograph, testimonial, or any other content related to Eternal Rest products, you grant us a non-exclusive, royalty-free, perpetual, worldwide license to use, display, reproduce, and distribute that content across our marketing channels — including our website, social media, and advertising materials. We will never misrepresent your content or use it in a way that damages your reputation.

4. DMCA & Infringement Claims

If you believe any content on our site infringes your intellectual property rights, please submit a formal DMCA notice to support@eternalrest.store including:

• Identification of the protected work claimed to be infringed.
• Identification of the material on our site you believe is infringing.
• Your contact information and a declaration that the claim is made in good faith.
• Your electronic or physical signature.

We will review and respond to all valid DMCA notices promptly and take appropriate action, including removal of infringing content where confirmed.

5. Unauthorized Resellers & Affiliates